I received the Kellogg's Breakfast for Better Days initiative in my inbox.
Since I am a breakfast person (I cannot do a day without breakfast) and I get grumpy without my favourite meal of the day, I love that they are focusing on feeding the children. We are also always trying to get the Little One to eat something in the mornings. She struggles with breakfast, but can get ravenously hungry at ten... Unfortunately we have to drop her off at seven in the mornings, and we have to force her to eat something before she starts her day!
It makes me extremely sad to think that there are so many children who have to go without a proper breakfast each day. That's why I love this initiative by Kellogg's.
The Press Release states:
"Dishing Up 5 Million Breakfasts for South African Children
On Wednesday 14 January, over 12 million learners headed back to school after the long summer break, but started their day on empty stomachs: nearly one-fifth of South African children are not eating breakfast before going to school1. To help address this need, Kellogg is launching a large-scale Breakfast for Better Days™ Initiative, which will provide five million servings of breakfast to children throughout 2014, with 25 000 school children receiving breakfast every school day.
With one in eight people around the world facing food insecurity each day2, Kellogg Company and its foundation, the Kellogg's Corporate Citizenship fund, have pledged to provide a billion servings of breakfast and snacks to children and families who need it most, through this global initiative. In South Africa, a breakfast of Kellogg's cereal and milk will be provided to children in Gauteng, KwaZulu-Natal, Western Cape and Eastern Cape provinces. Partnering with Kellogg are FoodBank South Africa, the country's largest food banking network and Kellogg's international partner in the global initiative, who will distribute the food; and Parmalat, who will be donating the required milk."For more information visit www.kelloggs.co.za or follow @KelloggsZA on Twitter and www.facebook.com/KelloggsMomsSA on Facebook for regular updates.
I asked specifically about the schools that are targeted in Gauteng. The initiative is in its pilot year and will benefit 56 schools across SA, with the following 8 schools in Gauteng as beneficiaries. Kellogg is however hoping to grow the initiative to other schools in various areas across the province next year.
Michael Zulu Primary
Monde Primary School
This little video of Mpho touches my heart.
(I would freak if my Little One had to walk in rain and on his own to school!)
Kellogg is providing one lucky reader a one month's supply breakfast hamper.
Please comment below: How can the power of breakfast give someone a bright start?
The draw will take place on Friday at 12 pm.
(Unfortunately only for South African readers)
(Photo on top: Swelihle Masuku from Gugulethu Primary in Kwamashu, KZN enjoying his first breakfast for the year - supplied by Kellogg)