The power of a R2 coin #addhope

October focus on World Hunger Month!
Poor nutrition leads to stunted mental and physical growth, which is irreversible!

KFC started with their CSI campaign, Add Hope, in 2009. Each R2 added on a KFC purchase goes into a Trust which looks after beneficiaries which provides healthy meals to children in South Africa. Their crazy dream is to feed over a million children in the near future. At this stage there are 103 beneficiaries in their system which feeds over a 100 000 children each day.

The stats are overwhelming. 11 million people go hungry in South Africa each day, of which 3.2 million are children!

KFC has raised R263 million, and all the funds are used for the purpose that is intended for! The marketing gets funded from separate budgets.

A new advert was unveiled yesterday to grow awareness of the campaign! The images were created by one of the beneficiaries of the campaign, Afrika Tikkun. The children of Afrika Tikkun created the drawings used in the video.

When children are not getting sufficient nutrition, even their drawings reflect this sad state. The pictures lack definition, colour and vibrancy! The first character in the video shows a hungry character who changes into a bright and multi-faceted character in the story line.

It is a Story of Hope: Children who are hungry lose hope! They lose hope in the future!
A full stomach makes all the difference!

A wonderful young lady, Sinanzi Ndlovu shared her experience at Afrika Tikkun. They gave her a meal and a place to do her homework in the afternoons and learn extra skills after both her parents died. She was able to complete her matric and carry on with extra courses. She was given hope where it would not have been possible without it!




We can do the following:

1. We can add the R2! Off course!

2. We can share a photo of an empty plate on social media and nominate somebody else to do the same!

Pledge your plate @samomblogs It's super easy! R2 #addhope #pledgeyourplate

A photo posted by Karen Du Toit (@karentoittoit) on Oct 6, 2015 at 2:50am PDT

Kellogg's Breakfast for Better Days - Hamper up for grabs

I received the Kellogg's Breakfast for Better Days initiative in my inbox.

Since I am a breakfast person (I cannot do a day without breakfast) and I get grumpy without my favourite meal of the day, I love that they are focusing on feeding the children. We are also always trying to get the Little One to eat something in the mornings. She struggles with breakfast, but can get ravenously hungry at ten... Unfortunately we have to drop her off at seven in the mornings, and we have to force her to eat something before she starts her day!

It makes me extremely sad to think that there are so many children who have to go without a proper breakfast each day. That's why I love this initiative by Kellogg's.

The Press Release states:

"Dishing Up 5 Million Breakfasts for South African Children 

On Wednesday 14 January, over 12 million learners headed back to school after the long summer break, but started their day on empty stomachs:  nearly one-fifth of South African children are not eating breakfast before going to school1. To help address this need, Kellogg is launching a large-scale Breakfast for Better Days™ Initiative, which will provide five million servings of breakfast to children throughout 2014, with 25 000 school children receiving breakfast every school day. 

With one in eight people around the world facing food insecurity each day2, Kellogg Company and its foundation, the Kellogg's Corporate Citizenship fund, have pledged to provide a billion servings of breakfast and snacks to children and families who need it most, through this global initiative. In South Africa, a breakfast of Kellogg's cereal and milk will be provided to children in Gauteng, KwaZulu-Natal, Western Cape and Eastern Cape provinces. Partnering with Kellogg are FoodBank South Africa, the country's largest food banking network and Kellogg's international partner in the global initiative, who will distribute the food; and Parmalat, who will be donating the required milk." 

For more information visit www.kelloggs.co.za or follow @KelloggsZA on Twitter and www.facebook.com/KelloggsMomsSA on Facebook for regular updates.

I asked specifically about the schools that are targeted in Gauteng. The initiative is in its pilot year and will benefit 56 schools across SA, with the following 8 schools in Gauteng as beneficiaries. Kellogg is however hoping to grow the initiative to other schools in various areas across the province next year.

Letsha Primary
Duduza Primary
Michael Zulu Primary
Monde Primary School
Kabelo Primary
Mogobeng Primary
Thabang Primary
Ikwezi Primary

This little video of Mpho touches my heart.
(I would freak if my Little One had to walk in rain and on his own to school!)



Kellogg is providing one lucky reader a one month's supply breakfast hamper.

Please comment below: How can the power of breakfast give someone a bright start?

The draw will take place on Friday at 12 pm.
(Unfortunately only for South African readers)


(Photo on top: Swelihle Masuku from Gugulethu Primary in Kwamashu, KZN enjoying his first breakfast for the year - supplied by Kellogg)