"Worldwide, women just aren't comfortable talking about pads and periods. In South Africa's conservative society, stigma and shame about periods are entrenched. South African girls and women learn to not discuss vaginal care or associated concerns like odour control out loud and the result is that myths and health problems are common."- Boniswa Pezisa (Net#work BBDO South Africa CEO)
We had lots of fun making our own videos on unembarrassed.co.za at the launch of Libresse's "Unembarrass your period"-campaign! Mine is here: Unembarrass your period by showing just how crazy it is when we don't say what we mean when we are talking about periods!
This campaign rings true to home as we have just embarked on our own journey of opening up the world here at home. Little Miss has lots of questions that have to be answered. We have a book that helps, but most of the time we have to be ready with the answers! I had to field questions about condoms in Dischem two weeks back. I have learnt to keep a straight face, and answer as truthfully with the correct terminology as possible. As soon as she gets the answer, she moves on to the next thing.Make your own #unembarressed video— Karen du Toit (@karentoittoit) June 6, 2017
Unembarress your period!#vaginavarsity
Give our daughters the right language! https://t.co/6OXHiqLW9C
Libresse has had so much success with their Vagina Varsity campaign. You and your daughters can sign up here for a free four week course delivered to your inbox every day: Vagina Varsity.
|Vagina Varsity success|
There is so much in the world to worry about! Let's make it one thing less for our daughters!