Wednesday, 7 June 2017

Breaking taboos - Unembarrassing periods!


Libresse is breaking taboos with the Vagina Varsity and now with "Unembarrass your perod!" The Fearlessly campaign deliberately makes fun of the world's attempt to use strange metaphors when describing periods and pads!

"Worldwide, women just aren't comfortable talking about pads and periods. In South Africa's conservative society, stigma and shame about periods are entrenched. South African girls and women learn to not discuss vaginal care or associated concerns like odour control out loud and the result is that myths and health problems are common." 
                                                      - Boniswa Pezisa (Net#work BBDO South Africa CEO)
We had lots of fun making our own videos on at the launch of Libresse's "Unembarrass your period"-campaign! Mine is here: Unembarrass your period by showing just how crazy it is when we don't say what we mean when we are talking about periods!

This campaign rings true to home as we have just embarked on our own journey of opening up the world here at home. Little Miss has lots of questions that have to be answered. We have a book that helps, but most of the time we have to be ready with the answers! I had to field questions about condoms in Dischem two weeks back. I have learnt to keep a straight face, and answer as truthfully with the correct terminology as possible. As soon as she gets the answer, she moves on to the next thing.

Libresse has had so much success with their Vagina Varsity campaign. You and your daughters can sign up here for a free four week course delivered to your inbox every day: Vagina Varsity.
Vagina Varsity success
The Libresse pad ad is also not embarrassing! Space rockets, teddy bears and saxophones are part of Libresse deliberately making fun of the world's attempt to use strange metaphors when describing periods and pads.

#fearless #unembarrassed

Live fearless!
There is so much in the world to worry about! Let's make it one thing less for our daughters!

1 comment:

  1. Oh my word! That advert with you in it- sjoe! It makes no sense to cover it up with candyfloss language.


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