Boss Queen - L.O.L. Surprise Sparkle Series 3 This is the season of festivities, and of a much anticipated birthday in our house. The L....

L.O.L. Surprise Boy The L.O.L. Surprise range continues to "surprise"! (Sorry! ;-)) They have brothers as well. L.O.L. Su...

Wrapples The cutest furry best friend, a Little Live Wrapples , made it's way to us via a blog drop from Prima Toys . We love them,...

L.O.L. Surprise Under Wraps                                                                                                            ...

L.O.L. Surprise Bling Series ball                                                                                                    ...

L.O.L. Surprise Lil Sisters                                                                                                             ...

DC Comics Animated Memory Match Game - CC Prima Toys                                                                                    ...

DC Superhero Toys                                                                                                                   #Sp...

Prima Toys range of Shopkins Happy Places are all the rage. Little Girls (of all ages) love this. I know, because I am one of them. The...

#PrimaTopToys We have rounded the corner of 2018, and the Festive Season is upon us! Yes, really! (It's exciting) Prima Toys had th...

Rummikub with a Twist {WIN} It's winter time, and more time for being indoors, and spending time with the family. Board games...

Donatina visits Brazil Shopkins has launched Season 8: World Vacation! There is nothing that makes a little girl (and mom) more ex...

Parents are allowed to get excited about toys! Yes? I was so inspired at the Prima Toys  media launch last week. That's where Warre...

Warren Murray #equalparenting at Prima Toys 2017 Media Launch Exhibition Director of MamaMagic Baby Expo, Warren Murray, is all about eq...